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Even in 2025, AI texts will be of little use without a technical SEO basis. These include fast loading times (Core Web Vitals), clean permalinks, XML sitemap, HTTPS, mobile design and a clear information architecture with meaningful categories and internal linking. AI tools and SEO plugins (e.g. with integrated AI assistants) should build on this foundation and not try to conceal structural problems with “more content”.
Everything about responsive design, technology, user experience and SEO: Optimizing a website for mobile devices is one of the most important success factors in web design and search engine optimization today. A comprehensive approach ensures a perfect user experience – regardless of device and screen size. Here you can find out how to make a website truly mobile-friendly and responsive and which technical, design and strategic measures are relevant in 2025.
The year 2025 will be marked by revolutionary changes in the field of web development – first and foremost the breakthrough of artificial intelligence (AI) and new technologies that will fundamentally change WordPress as the world’s most popular content management system (CMS). For companies, this opens up completely new possibilities for making websites more efficient, personalized and performant. This article gives an in-depth look at the most important trends, AI-supported tools as well as concrete practical examples that show what WordPress 2025 really looks like.
The debate “ChatGPT instead of Google?” is becoming increasingly relevant as more and more people and companies integrate AI-supported search and assistance systems into their everyday and work processes. While Google continues to be the undisputed search engine leader with a market share of almost 89%, ChatGPT is growing rapidly and asserting itself as a valuable research and creative partner. This blog post highlights the differences, strengths and limitations of both systems and shows how companies and users can adapt to this new search landscape.
To optimize your SEO efforts for Google AI – especially for features like “AI Overviews” and generative search results – you should adjust your strategy in terms of content, technology, and semantics. The focus is on “Generative Engine Optimization” (GEO), i.e. visibility in AI-generated answers, instead of just classic search results.
In 2025, AI technologies will permeate more and more areas of life, especially the Large Language Models (LLMs) such as ChatGPT, Claude or Google Bard. But with the sheer size and complexity of these models comes a new challenge: How do you ensure that content is optimally recognized, understood, and used by these models? That’s where LLMO comes in – Large Language Model Optimization.
